Since the vast majority of vehicles in Africa are imported, they are not designed for local usage. High import duties compound the problem, typically doubling the price of a car. Further, the majority of roads in rural and peri-urban areas of sub-saharan Africa are degraded, often cracked and riddled with potholes; making transportation difficult and ultimately restricting mobility.

Across Africa, degraded roads, disparate communities, low-income levels and inadequate vehicles undermine the continent’s transportation system and ultimately constrain economic growth. The main impediment to Africa’s transport network are the vehicles themselves which are too expensive and too unreliable for the consumer.

Mobius was founded in 2011 by Joel Jackson to build a vehicle in Africa, for Africa. The first-generation Mobius II was launched in Kenya in 2015. Mobius continues to provide end-to-end customer support and has applied early product feedback into the development of the next-generation Mobius II, launching in 2019.